Alek Petrenko
Contributing Editor, Business & Innovation
Alek Petrenko brings a data-driven perspective to the fashion industry. A former analyst at 'The Business of Fashion,' he is known for his incisive columns that demystify the complexities of the global market. Alek's reporting often highlights the unsung innovations in textile science and supply chain logistics that are shaping the future of the industry. He broke the story on the development of a new biodegradable synthetic fiber and continues to be a leading voice on the practical application of sustainable principles in large-scale manufacturing.
Expertise
Coverage Areas
Latest Articles
LoveShackFancy Resort 2027 collection embraces darker greens
Prices for LoveShackFancy's most ornate pieces now push into the $3,000 range, a significant leap for a brand once synonymous with whimsical, accessible femininity, according to kendam .
Jun 10, 2026 · 2 min read
Christopher Bailey Saves England's Oldest Victorian Pottery
Just as England's oldest Victorian pottery, Burleigh, faced administration, former Burberry CEO Christopher Bailey personally intervened to save 62 jobs and its historic Middleport site.
Jun 9, 2026 · 2 min read
Bernadette Chirac, former French First Lady, dies
Beyond her years as France's First Lady, Bernadette Chirac served as a municipal councilor in Sarran for decades, starting in 1971, long before her husband became president.
Jun 7, 2026 · 2 min read
Marine Serre and Under Armour launch limited-edition capsule collection
The UA Proto Speed II sneaker, a performance staple from the late 2000s, has been dramatically reimagined with sculptural leather paneling and a bespoke silicone logo for Marine Serre's first-ever col
Jun 2, 2026 · 3 min read
Lisa Eldridge Opens First U.S. Pop-Up in New York's SoHo
At 119 Spring Street in SoHo, luxury beauty brand Lisa Eldridge has opened its first U.S. temporary pop-up store.
May 31, 2026 · 2 min read
Longevity Suite, Visionnaire Tap Luca Dini for Wellness Residences
A new 12-story residential tower, designed by Luca Dini's firm, will feature a 14,000 square foot underground Longevity Spa offering advanced life-extending protocols.
May 26, 2026 · 2 min read
Nike Unveils Foamposite One With Realtree Camo Pattern
Nike has unveiled plans for an Air Foamposite One featuring a Realtree camouflage pattern, a first for the model, slated for release in spring 2027.
May 23, 2026 · 3 min read
Natuzzi Strikes Deal With Italian Unions on Workforce Restructuring
Italian furniture giant Natuzzi is investing €50 million into its future, even as its new industrial plan impacts over 400 employees and involves hundreds of layoffs, according to WWD .
May 22, 2026 · 3 min read
Puig & Estée Lauder Discuss Merger Involving Charlotte Tilbury
In just four years, Charlotte Tilbury's valuation under Puig has soared from US$1.
May 20, 2026 · 3 min read
Tilda Swinton debuts new performance art at Guggenheim Bilbao
In a striking fusion of high art and luxury branding, Tilda Swinton will perform an original live work titled ‘House of Gestures’ within the iconic Frank Gehry-designed atrium of the Guggenheim Museum
May 20, 2026 · 3 min read
Brian Atwood and Ron Dorff Launch Fearless Summer Collection
Brian Atwood, known for his glamorous high heels, has just launched a 'Fearless Summer' collection that includes a new thong silhouette and muscle tops in gradient orange shades.
May 18, 2026 · 3 min read