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What Makes an "It Bag": The Formula Behind Fashion's Most Coveted Handbags

An "It Bag" is a designer handbag that becomes a cultural phenomenon, driven by a combination of recognizable design, celebrity endorsement, and scarcity. The article explores the formula behind fashion's most coveted handbags, tracing their evolution from early icons to their modern, digitally-influenced status.

Jasmine SantosNovember 9, 20265 min read

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