La Moda News

Brand Ambassador

2 articles

Lijun Chen, the new Longchamp brand ambassador, in a fusion of traditional Yue Opera costume and modern luxury fashion, holding a Longchamp handbag.
Culture

Longchamp names Lijun Chen as new brand ambassador

Longchamp, a brand known for its classic French leather goods, has tapped a Yue Opera performer, Lijun Chen, as its new brand ambassador in China, signaling a bold cultural strategy.

Jasmine Santos·June 29, 2026
Spanish artist Bad Gyal, the new global brand ambassador for Dsquared2, strikes a confident pose in a signature Dsquared2 ensemble.
Runway

Dsquared2 Names Bad Gyal Global Brand Ambassador

Dsquared2, the luxury brand known for its bold denim and glamorous aesthetic, has named Spanish artist Bad Gyal as its first ever global brand ambassador, according to WWD .

Klaus Richter·June 25, 2026