Culture
What Makes an "It Bag": The Formula Behind Fashion's Most Coveted Handbags
An "It Bag" is a designer handbag that becomes a cultural phenomenon, driven by a combination of recognizable design, celebrity endorsement, and scarcity. The article explores the formula behind fashion's most coveted handbags, tracing their evolution from early icons to their modern, digitally-influenced status.
Jasmine Santos·November 9, 2026
