Consumer Behavior
2 articles
Trends
How Fashion Trend Forecasting Actually Works: Intuition Meets Big Data
Fashion trend forecasting combines traditional intuition with data-driven analytics to predict consumer desires. The most effective approach integrates qualitative cultural insights with quantitative measurement of digital signals for actionable predictions.
Jasmine Santos·June 23, 2026
Beauty
Men Flock to Sephora and Ulta for Fragrance, Boosting Sales
YSL Beauty, known for luxury cosmetics and women's fragrances, seized the number-one spot at both Sephora and Ulta Beauty by first-quarter online sales, WWD reports.
Simone Dubois·June 9, 2026