Eco Friendly Fashion
3 articles

Sustainability
Luxury Fashion's Sustainable Material Innovation Surprises Industry
Stella McCartney's latest collection achieved 98% sustainability, largely by integrating deadstock fabrics, setting an unprecedented benchmark in the luxury fashion world.
Amara Singh·July 6, 2026

Sustainability
What is Upcycled Fashion and Why Is It Gaining Runway Traction?
Since 2009, Eileen Fisher's Resewn Collection has transformed over 1 million old garments into new designs, proving upcycled fashion's commercial power, according to Immago .
Amara Singh·June 17, 2026

Sustainability
What is circular fashion in luxury brands and why does it matter?
Every second, the equivalent of a rubbish truckload of clothes is burnt or buried in landfill, according to the Ellen MacArthur Foundation .
Amara Singh·June 5, 2026