Ulta Beauty

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Men exploring and purchasing fragrances at Sephora and Ulta, highlighting the growing male interest in prestige beauty products and brands like YSL and Valentino.

Men Flock to Sephora and Ulta for Fragrance, Boosting Sales

YSL Beauty, known for luxury cosmetics and women's fragrances, seized the number-one spot at both Sephora and Ulta Beauty by first-quarter online sales, WWD reports.

Simone Dubois·June 9, 2026