Sport Style
DTC or Wholesale? The Margin, Control, and Reach Trade-Off Facing Luxury Athleisure Brands
Luxury athleisure brands face a critical choice between Direct-to-Consumer (DTC) for maximum brand control and profitability, or wholesale for expanded market reach and exposure. The decision hinges on aligning the chosen model with strategic priorities and operational capabilities.
Alek Petrenko·October 15, 2026
